The British Square: Building a sub-brand from the ground up

I was tickled and chuffed to be part of the home-grown marketing team that created the brochure and website to launch the British Square, a sleekly contemporary apartment complex soon to be nestled in the historic core of Aylmer (Gatineau), Quebec, my cherished neighbourhood since 2015. The messaging I developed had to blend modern with historic and balance premium with inclusive just as the structure itself will when complete in early 2022. It was a fun task to bring life to a new entity that would effectively become a sub-brand of the existing boutique hotel, public house, and cafe under the “British” brand banner. (Ha. I challenge you to say “British brand banner” three times fast.)

Brochure cover

Web page